The first three years of a child’s life are a critical period. They are characterized by rapid development particularly of the brain, and thus provide the essential building blocks for future growth, development and progress. Support at these early stages is essential not only to help children survive, but also to help them thrive. Healthy early childhood development is the right of every child. It starts with comprehensive support to mothers during pregnancy, childbirth and in the first months of a child’s life. As children grow, it is essential to offer them immunizations, adequate nutrition, early stimulation and support for responsive caregiving with opportunities for early learning in order to build a solid foundation for their development.
In order to promote the importance of the healthy development of children in the first three years of life, UNICEF will carry out a series of yearly campaigns addressing the following topics:immunization, discrimination of children with disabilities, responsive caregiving and early learning.
In this context, UNICEF is looking to create a roster of long term agreements with companies to: develop and test creative ideas, develop and test messages, develop and test media products, develop, implement and monitor media plans.
Deadline: 15 April 2019.